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Daniella Pierson began her media firm, The Newsette, at age 19, then constructed it right into a juggernaut valued at $200 million, and have become what Forbes referred to as “one of many wealthiest girls of coloration within the U.S.” Now she’s launching a brand new media firm to assist folks do what she’s carried out — obtain monetary freedom.
“The entire thing is cash equals freedom,” says Pierson, who’s 28. “It is framing finance as monetary health, so it turns into a every day observe and one thing you are truly enthusiastic about.”
The brand new firm is named Be a Breadwinner. It launches on March 20 with a kickoff occasion at J.P. Morgan Chase’s headquarters in New York Metropolis, in addition to a e-newsletter. Different media merchandise, together with a podcast community and a ebook, in addition to a brand new enterprise capital arm, are slated to observe.
J.P. Morgan Wealth Administration is the corporate’s first associate, and Pierson spent lots of time growing the idea with Kristin Lemkau, chief govt officer of J.P. Morgan Wealth Administration. J.P. Morgan will co-host the kickoff occasion in New York — the place audio system embrace designer Diane von Furstenberg, poet Rupi Kaur, Sakara Life cofounder Danielle DuBoise, and Love Wellness founder Lo Bosworth — and J.P. Morgan will distribute content material from the occasion as properly.
Pierson says that Be a Breadwinner and J.P. Morgan are at present exploring a longer-term partnership.
Be a Breadwinner will likely be aimed toward a large viewers, however Pierson says she’s notably centered on reaching folks like her — somebody who, at an earlier stage of life, didn’t assume she could possibly be financially profitable. Pierson is open about her psychological well being challenges, together with having ADHD, OCD, and melancholy, in addition to the difficulties she confronted beginning a enterprise and getting companions to take her critically.
“It is based mostly on the struggles that I confronted,” she says, “and taking my struggles and my story and all the things I realized and constructing an ecosystem for anybody to turn into their very own breadwinner.”
Along with Newsette, Pierson additionally co-founded Wondermind, a psychological health firm she began with Selena Gomez and Mandy Teefey. The trio have been featured on Entrepreneur‘s cowl in 2021.
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