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This week The CEO Series introduced us to New York Metropolis the place I received to play a heated recreation of “pink pong” towards Jesse Bongiovi, the co-founder of Hampton Water, the highest-rated French rosé in America. Jesse began this firm together with his dad, Jon Bon Jovi, who it’s possible you’ll know because the world-famous musician, again in 2018 and since its launch, the model has gained a ton of accolades and has stocked a ton of wine fridges — it is presently the nation’s third best-selling French rosé.
Watch the video above to be taught all concerning the launch and explosive progress of this firm, and to seek out out which of us was topped the pink pong champ!
Origin of the corporate
“I got here up with the idea again in 2016. My household had a spot out in East Hampton, on the east finish of Lengthy Island, for mainly my complete life. And the working joke on the market was that folks drank extra rosé than they drank water. My household was no totally different. And as soon as I turned 21, I began to understand that my pals had been displaying up with bottles of rosé at bonfires and pool events. However they weren’t shopping for the high-end, basic stuff. They had been too intimidated, and it was too costly. However the liquid was nowhere close to as high quality as these high-end French rosés, so I began to kind this concept that you would create a way of life model, and bridge the hole between high-quality wines and types like White Woman Rosé and Babe Rosé. So I designed the label, designed the bottle, and got here up with this idea of the Hampton Life. We partnered with Gerard Bertrand in 2018 to make the liquid. It’s a French Provence type rosé, grown within the Languedoc area.”
A household ardour
“For us, this isn’t a star model. It is a family business. And the necessary factor about our storytelling as a model has all the time been the father-son story. Our message has all the time been that we’re a French rosé that speaks to you in a approach that no different French rosé does. We’ve unimaginable rankings. We’ve a unique-looking identify and label. And oh, by the best way, that is the man that introduced it to you. And in order that’s all the time been the cherry on prime. It is by no means been what we lead with. Now, does it assist that my father is who he’s? I am not too proud to say that it is not an effective way to get our foot within the door. However what we realized immediately is that every one the press and a focus is nice, however ultimately, it must style nice and that is what has folks coming again to purchase one other bottle.”
Pondering outdoors the bottle
“This model is about enjoyable. Enjoying pink pong and issues like that. No different rosé model is doing this sort of stuff. For me, it is all about inspiring you to have time whilst you’re ingesting this. Are you creating nice reminiscences? Are you spending time with those who you’re keen on? We need to break down that barrier of entry to make it in order that it is approachable, to make it in order that it is enjoyable, to make it so {that a} 23-year-old who has by no means purchased a high-quality 90-point-rated wine desires to offer it a attempt.”
Take a look at extra profiles of modern and impactful leaders by visiting The CEO Series archives.
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